McDonalds Company Overview

McDonalds association Overview1.0 Introduction McDonalds Company OverviewMcDonalds is a big corporation and international fast f ar eatery almost the world, it was founded by Richard and Maurice McDonald in 1937 in California, and 43 years posterior in December 1980, the global fast forage restaurants had arrived in Malaysia (The communication theory Department McDonalds restaurants Ltd 1995). It gives a lot of advantage to McDonalds and opportunity to capture much sh ars and customers as the fast food trend in Malaysia still puzzle the market to expand. Since 1982, McDonalds opened its first restaurant stated in Kuala Lumpur, Malaysia. It creates numerous play opportunities, especially in its headquarter which is having more than 8,000 local throng and long hundred support staffs being employed.( M.Azu, 2010)This report reviews McDonalds well-disposed performance, and how the McDonalds performance influencing to the society. Furthermore, it also shows the stiff of st akeholders and the performance of company with regards to fulfilling needs within society.2.0Social performanceThe corporate neighborly performance consists of measurement in how well the institution has translated its social goals into formula (CGAP Workshop Paris 2004). It also bonkn as corporate social responsibility (CSR), is define as the continuing commitment by channel to be stomach ethically and contribute to frugal culture (Lord Holme and Richard Watts n,d.) There is a nonher(prenominal) definition, CSR is almost capacity building for sustainable livelihoods. It respects cultural differences and finds the production line opportunities. (Ghana n,d.) For McDonalds, my own definition is that CSR is about how companies manage the trade operation to aver an overall impact on society and creates a good upshot to customers and stakeholders in parade to making profits in ways of assure in welf atomic number 18, and responsibility to take c ar of welf are benefits. In this section, we pull up stakes discuss about how well the CSR and contribution of McDonalds in the society.2.1Services provider applied science melioratementMcDonalds provides customers extra services much(prenominal) as delivery order through phone and online, and also 24 hours service for bulk who look for quick meal during their night shift. (McDonalds n.d.) It gives a good aspect of economic arises as many household stand purchase the fast foods in the convenience way. This will slightly cast up the rate of consumption in Malaysia. Moreover, it helps to develop infrastructure especially telecommunication, intercommunication and so on, as nowadays people are lazy to go out having their meals, some of them are society their meals through internet rather than driving a car to sully foods.2.2Environmental protectionEnvironmental protection refers to any activity to maintain or re storage the quality of environmental media through preventing the emission of pollutants or s tep-down the presence of polluting substances in environmental media. (Glossary of Environment Statistics, Studies in Methods 2001). In this case, McDonalds is announcing a plan to buy up $100 million in recycled formulation materials for use in building and remodeling its fast-food restaurants. (John Holusha 1990), it is helping the recycling industry to go back those materials such as advancedspapers, advises and bottles. In addition, McDonalds also uses the recycling materials for packaging such as beverages, burgers and so on. However, the McDonalds recycling program is not only aimed to do like that, the company said the formative items are also can reform into the useful items such as trays and buckets. (John Holusha 1990) Therefore, sometimes McDonalds will suffice out with their strategy such as using the recycle plastic items to make plastic glass as a free bequest for customers who buy a set of meal.3.0Impact of social performance As we know that McDonalds is a fast food restaurant, some people might not satisfy with their services or foods. This section will tell us the issues that McDonalds encountered.3.1 Copyright and Patents Copyright is a protection for original expression of ideas that we cannot assume from them who have registered. (HJ Ventures International, Inc 2004) There are various functions between copyright and overt. For a thing to be patented it must be useful. Since we know that McDonalds is a big corporation, they had registered the copyright and patents, which mean people cannot use the similar account or product when forming a business. However, sometimes company may portray the copyright and patents problem. For an example, there is hottest news in recent years, which contend about the copyrights of the company name, McDonalds v McCurry. McDonalds vigorously defends its trademarks against violations anywhere in the world (Liam Jeory 2009) We can see that McDonalds strongly defends against their copyrights. However, McDonalds failed to sue McCurry for the copyrights, McCurry argued that their selling foods such as briyani rice, nasi lemak, magical spell McDonalds sells fries, and burgers, etc. (Boey Wei Lyn, 2010) In this case, the court held that their style is use in different footing of presentation, get-up and invested market, and the signboard for McCurry would not result in reasonable persons associating McCurry Restaurant with McDonalds. (Boey Wei Lyn 2010) In fact, McCurry offered to the customers are ingrainedly different from what McDonalds offered, and this shows that McCurry did not use Mc to name their food items served in his outlet. In conclusion, the court stated that there was no proof in such circumstances, and eventually McDonalds leave to bring up to the court and awarded McCurry cost of RM10, 000.3.2NutritionNowadays most customers concern in well-preserved foods. However, fast food is considered oily and bad for health, it will link to atrocious diseases such as he art disease, cancer, obesity and so on. McDonalds has no capable scientific evidence to prove that their food can be semiprecious part of a balance diet. Many people said that McDonalds are selling unhealthy products, for most people who practice to eat the healthiest doable food usually either cooks at home or have meal at the workplace to avoid taking fast food. (Helen and Dave) However, the circumstance is changing rapidly, many food industries has processed the unhealthy mass for food that it can used to replace fresh and healthy foods.This successful development had causes a serious problem in human health as now they currently sell to about 30 million people daily. (Helen and Dave) People start to rely on McDonalds fast food and loathe cooking at home as its convenience to all of them. Therefore, McDonalds has flummox the world largest threats for human health which people are concerning about.3.3 Legal and governmental Environment Malaysia is formally an Islamic nation as majority of its nation comes from Muslim. McDonalds will have to bind with the Malaysia Law which is Syariat Law, it stated that all food served must be halal. (M.Azu, 2010) It brings a lot of limitation to McDonalds food offered to Malaysia. In order to capture and making profit in this market, McDonalds have to stand by in on the job(p)s with suppliers, authorities, local businesses and government throughout their international operations.As we know that McDonalds makes many offers such as beef, chicken, pork, fish meal around the world, McDonalds is forced to follow the law in Malaysia by serving the Halal food to gain Islam consumers confident which creates a good impression in Malaysia. Therefore, McDonalds must concern in the causa of foods in Malaysia they offered, especially the total absence of pork products.4.0Effective of Stakeholders Stakeholders can be defined as individuals and groups who are affected by the activities of an organization..(Ian Worthington 2009 ). McDonalds stakeholders have the combination of Internal, Connected and outdoor(a) Stakeholders in Malaysia. This section shows only the analysis of the two elements of stakeholders as orthogonal shareholders take less effect in McDonalds organization.4.1Internal Stakeholders Internal stakeholders includes both elements, which is animal trainers and employees, this type of stakeholders will affect the day-to-day operations in McDonalds as their working performance will directly affects McDonalds business and the impression of the company.4.1.1Managers In Malaysia, there is only one managing coach, Azmir Jaafar, who is responsible to all the McDonalds restaurant in Malaysia. He is the one who works from low hierarchy level which is assistant manager, store manager, to high hierarchy level of operations consultant, market manager and director of operations. As a trainee manager, he said that the manager needs to catch the basics of cooking burgers and cleanliness in the kitchen at all times. (Sarah Chew 2009) Therefore, a manager must make sure that day-to-day operations are running smoothly and serving the foods and beverage constantly. Moreover, a stock manager also plays an important role which he has to make sure the segments are fresh and applicable.4.1.2Employees For a trainee manager, he has to qualify the needs of employee in McDonalds operations. As McDonalds open for 24 operation hours, sometime they need to find mortal who is fast learner and able to work in flexible hours. Therefore, the communications interact between employees is the important skills for a manager to manage the working schedule and so on. In addition, Azmir Jaafar said that he love his job because McDonalds has been rated for 10 best employers. (Sarah Chew 2009) McDonalds is also providing training to their employees in terms of management skill, customer service skills and so on so that employees corroborative attitude toward customers can bring positive image to the pub lic. 4.2Connected StakeholdersConnected stakeholders palm groups such as shareholders, suppliers and customers, and are parties which invest or have traffic with the firm. (Ian Worthington 2009) These elements will strongly affect the financial performance of the company.4.2.1 Customer In fact, customer is the key element for McDonalds to survive in the market. Sales levels increase or decrease directly affects the cash stream flow agreement and McDonalds stock listed in the market.4.2.2 Shareholders and suppliersSupplier helps to maintain the McDonalds demands and to make sure that ingredient is fresh, as while as McDonalds can provide the best flavorful food served to customers. On the other hand, increasing of shareholders value will be best served. (Ian Worthington 2009) Company and shareholders will get profits if the company performs well and achieving success and financial well-being.5.0 Conclusion In short, this report clearly shows that McDonalds business operations and the impacts of social performance within society, I believe the highlighted points are important to McDonalds to pay close attention and overcome it, and help to improve their performance while expanding the business to the market in near future.6.0 good word As we know that McDonalds fast food is considered oily and bad for health, I suggest that company should offer healthy foods such as mellisonant potato, vegetables salad meals to target the people who are vegetarians. Moreover, company should not only target the customers, it can cooperate with another company to form a new restaurant in order to fulfill the vegetarian or healthy needs, and reaction to any activity such environmental protection plan in the society.Reference ListBoey Wei Lyn, 2010. 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