Consumer Behavior Paper Essay Example | Topics and Well Written Essays - 500 words

Consumer Behavior Paper - Essay physical exertionIn this case, my problem was motivated by an internal stimulus. The social factor that prompted my decision was the need to companionship convenient mobility around my hometown. Additionally, the psychological motivator was the need to be feel I belonged to the same variant with my peer, Arnold.When it came to want information about possible solutions to my needs, I looked for external information because I had never own a car in the first place. My search was active initially Arnold was the primary source. He explained the fundamentals of a send away efficient vehicles and the convenience offered by different transmission system. He suggested many models, but only cardinal met buying criteria Honda CR-V 2014 or a Toyota Harrier. Additionally, I did an online search on the various sports utility vehicles available before the search culminated with visits to at least three dealerships. Salesmen offered different pricing range for the two models. They explained the off-road performance for distributively type. I was had a hand on experience with both vehicles through brief road tests.Evaluating the election needs the buyer to choose a model by which to access the available choices. I use the expectancy value model. Fuel efficiency, five gears automatic transmission, sunroof, intelligent multi-information display and price were the attributes I was seeking in a car. My comparison was based on ease of operation with an element of perceive reliability. It is price noting that consumer will always assess products by the characteristics or benefits that are significant to them.Since I was a young, I always wanted my first car to be blue in burnish, and this can attributed to my association of the color blue with coolness. While making these decisions, there were risks that I perceived in my mind could come as a result of making that purchase. These included functional risks, physical risks, and psychological r isks. To deal with the