Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words

Consumer Behaviour - Essay ExampleIt specifically aims at integrating both theoretical and practical approaches to render a holistic understanding of the probable impacts. The paper in this connection aims to focus on a consumer branded union like Dulux. merchandise intermingle elements of the company would be studied along contrastive parameters cerebrate to product, brand, advertising among other(a)s top reflect their impacts upon the buying deportment of the consumers in the global paint market. Marketing melt Stimuli of Dulux Concept of Marketing Mix Stimuli Marketing Mix of any Consumer Brand is generally constituted of parameters like Product, Price, Place and Promotion. Each of the different elements cogitate to the Marketing Mix create a different stimulus on the consumer pattern and behaviour. Designing of specific attributes related to the merchandise mix elements tends to considerably influence the psychological, behavioural and the social and cultural elements of the purchaser and thereby governs the decision-making play related to purchases. The influence of marketing mix on the consumer decision making process last(a)ly gives rises to different types of stimuli related to the choice for a particular brand, the amount of products to be procured, timings and the process of procuring such products among others (Lantos, 2010, p.314). The set of marketing stimulus generated owing to the composition of such different marketing mix elements leading to the emergence of final purchase decisions is reflected in terms of the S-O-R or the Stimulus-Organism-Response Model as is rendered below. Figure 1 (Lantos, 2010, p.314) The Case of Dulux The orbit of the marketing mix stimuli for Dulux would be conducted based on analysing the efficacy and the impact of the consumer brand depending on parameters related to product, brands, advertisements, packaging and point-of-purchase displays. Analysis of the brand depending on the above parameters would c ontribute in getting a holistic picture of the marketing mix element of the consumer brand. Products The product range of Dulux encompasses several sub-products that contribute in the exposure and designing of both the interior and exterior parts of a building. Different types of paints and colour solutions are rendered for the same(p) that in turn help the consumer to choose from a wide array of different products. Similarly other products for the designing of walls and other wooden products are as well featured by the company (Dulux, 2012). Brands The marketing mix of Dulux again is constituted by a host of different brands that in turn contribute in offering a total paint solution to the customer in terms of best colours, coatings, textures and also in rendering refinishing products for needs of painting an automobile. The range of aesthetic beauty coupled with finishing products for feel and automobiles contribute in creating avid consumer attention (Dulux, n.d.). Advertiseme nts The advertisements of Dulux focus on creating a high sense of consumer pull in through the process of rendering considerable creativity and innovation. Advertisements of