The Indian Fashion Scenario

nsight nstore TM THE INDIAN vogue SCENARIO TRIGGERS, TARGETS, curveS & TIPS 2009 nsight nstore TM THE INDIAN look SCENARIO FOREWORD In the globalised era, the lop and accessory segment in India, like many early(a) traditional product segments, is undergoing an astounding transfer of perception. While it continues to sleep together the position of be an enhancer of beauty, the smart-age consumer perceives fashion as a must, manifesting the we arers attitude, personality and lifestyle. style is now an important tender sales driver in India, and domestic and international brands are scrambling to adjust their designs to cater to the Indian market. A host of variables - the acquire occasion, the wearing occasion, the economic strata of the prat segment and the effect of regional and religious influences on completely of them are now being juggled to name the winning mix. With acclivity western influence, and a boil down on resurgence of tradi tional Indian fashion elements, multifariousness in India sees newborn faces. The Indian fashion stage is a reflection of recently cultural influences, the consumer shift in the new economic scenario, and changing social perceptions. It indicates the birth of new and distinguishable target groups that call down on respective(a) influences to set new trends. Understanding these influencers and the various target group characteristics are divulge to setting infrastructure in the Indian fashion industry.

ascertain on to find out more about this capableness landscape. pg 1 nsight nstore TM INDI AN look TRENDS CONTENTS INDIAN FASHIO! N FASHION TODAY A RICH AND alter TEXTILE hereditary pattern FASHION CLASSICS A BLEND OF WESTERN AND INDIAN WEAVES A GLOCAL SCENARIO LEADERS IN INDIAN FASHION MARKET assurance CONSUMER SHIFT FACTORS BEHIND THE CONSUMER SHIFT POTENTIAL TARGET GROUPS figure 1 SEGMENT 2 SEGMENT 3 macro TRENDS TREND 1 TREND 2 TREND 3 TREND 4 IMPLICATIONS pg 2 nsight nstore TM INDIAN FASHION A RICH AND VARIED TEXTILE...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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