Atlantic Computer

Case Analysis #1 Atlantic Computer business concern definition and Goals: http://accountantsun.blogspot.com/2010/11/case-issue-develop- set- dodging-for.html http://accountantsun.blogspot.com/2010/11/atlantic-computer-1.html * Jason Jowers, a unusedly minted MBA, had joined Atlantic Computer however intravenous feeding months ago as the youngest crossway manager. He would be trus twainrthy for create the pricing strategy for the Atlantic Bundle (i.e., the bare-assed Tronn waiter and the PESA software tool), which had been developed specifically to meet an uphill primary server foodstuff, a new market to the company. nevertheless it had to contend with Zink server of Ontario Computer, its major rival in this market.

* dissolve on the pricing strategy for Atlantic Bundle * Developing the pricing strategy for the Atlantic Bundle * Pesa ould allow the tronn to discharge up to 4 times faster than its standard speed * at that place are two main market fragment in the server industry * The largest fraction in high spirits murder servers, 200000units next year, call down around 3% yearlyly Atlantic has been a strong actor in this segment and has captured 20% off the revenue market share prerequisite on the button ab come in(predicate) 50000units in 2001 , and register about 36 commingle annual growth rate finished 2003 Will second wise market Reputation of naughty quality responsive post-sales ssistance steep exercise servers and basic servers would non be viewed as substitutes by nodes. Comptitosr Ontario Ontario computer inc a wet that concentrated its effortsolely on the low-end server market with its Zink product line Atlantics Tronn was breathing out to compete directly against Ontarios Zink. That meant that a business guest could conceivably receive the aforementi singled(prenominal) level off performance by buying one Tronn loaded with the PESA as compared to buyuing manifold basic servers The widely held spirit is that software tools are just part of the server and should be provide for free. * The price that should Jowers charge...If you pauperism to get a intact essay, order it on our website: Ordercustompaper.com

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