Political Economy Essay -- Mass Media News Mediated Messages

political EconomyOur society is strongly influenced by all sources of media. The media shows us what is tone ending on in the worldly concern news, fashion and much more. The media is our connection to the world and what goes on all around us. The political saving approach airs at the influence that ownership check off, advertising and audience spending has over the green goddess media and the mediated messages we receive on a periodic basis. Political sparing believes that everything ab erupt media products is created through structural features (ownership, advertising and audience spending). The industries and businesses that the media works for and out of are organized through the economic and political factors of our economy. Political economy stresses that private ownership has a major influence on the substance and structure of the media. There are three viewpoints on ownership control Kevin Williams discusses in Understanding Media Theory. First, Marxist political eco nomy believes that there is a direct link in the midst of ownership and control. An owner determines who, what facts and what ideas the public in truth sees. Second, Structuralists say it is impossible to have a direct relationship between ownership and control. Structuralists believe that an owner is not physically able to celebrate up with the operations of mediated messages made on a daily basis. There are too many messages made for an owner to look over and ok before production. Instead Structuralists believe to have alloc...