Case Study

(1) Who ar they? The customers for Erectile Dysfunction (ED) medicates are manpower with ED symptom. An estimated 30 million men in the United States and hotshot hundred fifty million worldwide experience inveterate ED. This market stern be segmented basis of - senesce: Market look for shows a strong correlation amidst age and yard for non essaying treatment. While upstart men phone of ED as a temporary condition, old patients broadly consider it to be a differentiate of natural ageing process and are reluctant to examine treatment. A wide section of males do not seek treatment because they are embarrassed to discuss their situation. Viagra physical exertion status: Consumers butt be classified as (a) real Viagra users - this is the smallest segment. These men are experienced with ED medicates and are most unstrained to try new drugs that offer cash advance in bring out dimensions. (b) Viagra dropouts - these men cast off some experience with ED drugs. Duration is probably not the key reason for drop out. (c) Viagra never apply - this is a very extensive segment. Safety is much more(prenominal) important for these men than duration. time-consuming active period offered by Cialis could be used to sucker couples that were seeking to re-capture intimacy and have it away in their relationship. (2) Why do they buy? The customers buy ED drugs because it improves their ability to respond to inner stimulation.

These drugs help men with ED address physiological and mixer needs such as having an intimate relationship with women. The drug also gave patients an e go ascending and offered them self-fulfillm! ent by cosmos able to have a better relationship with their partners. (3) How do they buy? Various locomote involved in the purchasing process for an ED drug are - (a) Awareness The starting step for the Customer is to hold that he has ED problem. Upon acknowledgement he can all seek treatment or can choose to push away his problem. There are some(prenominal) number one woods for men with ED to seek treatment. For men in US hapless from ED, partner was reported as the key driver (with an...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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