Matthew Snyder November 8, 2001 History of Media Arts II         American Television censorship in 1969         1969 was a tumultuous year in the pair States. Astronauts landed on the moon for the first time, violent driveway demonstrations were being held relating to the civil rights move ment, and 97% of U.S. households had Television sets. For the first time, Americans were visual perception brutal images of the world on their TV sets, including the Vietnam War. Censorship was beautiful heavily involved in commercials, entertainment shows and politics. In 1969, more rules were being challenged. One of which was commercials. The National Assossiation of Broadcasters Television Code provides guidelenes for labour on television. It states that, Advertising messages should be presented in an honest, responsible and fellow humanner. When deciding whether or non to broadcast a commercial, the status should consider the charastistic of the medium, its home and family audience, and the form and content of the particular presentation. If on that point is good reason to believe it would be objectoinable to a certain and responsible segment of the community, the commercial will not be put on the air. Although the advertising of feminine hygiene products was tabu at the time, Alberto-Culver Co.
had a feminine deodorant scatter that they mat the media was ready to see advertised (in a on the alert and neat manner). They argued this before the Review Board, and eventually, the ban was lifted. The ban was thence revise to say that such products could be advertised in a restrained and obv! iously inoffensive manner. Specifically, the commercial must(prenominal) chase the following rules before it can induce by the legislation authority: There whitethorn be no filename extension to sex, direct or implied. No men may bug out in the commercial pull in a conclave of people, and no particular man in that group may be pointed out... If you want to get a full essay, lay it on our website: OrderCustomPaper.com
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